To be world-class tire manufacturer, To build world-class tire brands
Mission
All of our efforts are aimed at providing a safer, more comfortable and more environmental life experience, and continuing to present the best tire products to everyone.
Industrial Position
Ranking among the world’s top 35 tire enterprises.
Brand Family
Shengtai Group strives to develop and produce eco-friendly, high-quality, and high-performance passenger car tires and truck tires. As a owner of four independent tire brands of THREE-A, RAPID, AOTELI, YATONE, Shengtai has now established two tire production plants in Qingzhou city and Dongying city, Shandong Province, China. The annual capacity is 12 million pieces of PCR tires and 6 million pieces of TBR tires.
THREE-A
“True gold does not fear fire, THREE-A does not fear distance”, Shengtai Group has been persistently focusing on tire quality, which makes the products of THREE-A brand destined to be well-sold in the market. THREE-A brand also wins the first “Chinese renowned trademark” in tyre industry.
Rapid
Rapid brand has to be the excellent tire brand to offer for light trucks, passenger cars, commercial buses, and SUVs. Since Shengtai Group took an innovative, unusual approach with the tire design,Rapid Brand quickly gained market attention with its interesting tread designs, high endurance and quality and affordable price.
Aoteli
Designed for high-performance vehicles, passenger vehicles, SUVs, commercial Vans, Aoteli Tires have developed a reputation for quality economic tires and comply with the very strictest European standards. Over 80% of Aoteli Tires are exported to America, Europe, Australia, and Asia market.
Yatone
Yatone is a new and young tire brand manufactured by Shengtai Group. Yatone offers premium tires for passenger car, crossover, light truck, and SUV applications, at affordable prices. If you’re looking for a reliable, safe, and durable tire brand, Yatone is the brand you can count on.
Business Philosophy
Spirit
Unity, Honest, Excellent, Responsible
Focus
Focus on tire industry, expand business scale, enhance competitiveness, keep leadership
Management Policy
People oriented, scientific management, being pragmatic and efficient, regulated operation
Operational Concept
To put market as the orientation and to deem customers as God. It hunts for existence with quality and puts mutual win as the objective
Management
Completed management system, distinct responsibilities and rights, incentives and motivation in combination
Work Priority
Guarantee of safety and quality, boosted output, rise in efficiency
Work Priority
Guarantee of safety and quality, boosted output, rise in efficiency
